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Recent Articles by George Peirson
Contributing Writer to WebProNews
Mr Peirson's articles have appeared in:
• 7 Basics of Good Web Design
Use these 7 Basics of Good Web Design to improve your web site and make it stand out from the competition.
Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these 7 Basics of Good Web Design. -More-
• Keyword Lists – Their Proper Care and Feeding
One of your most important marketing assets is your Keyword List. But are you giving your Keyword List the attention it deserves? Is your Keyword List getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your Keyword List not behaving at its best, possibly due to neglect? -More-
• Flash Tricks for Improved Search Engine Rankings
Normal wisdom says that if you use Flash in a web site it will hurt your search engine placement. This is due primarily to search engines having a hard time to index Flash content. But with a little ingenuity we can use that very problem to our advantage. -More-
• How to use Flash in your site and still be search engine friendly
There are ways to have the benefits of Flash on your site and still be attractive to search engines. It is all in how the Flash is used. Some of the methods are simple while others require more programming experience. But we all can use Flash without driving away the search engines. -More-
• The Five Ways You Should Be Using Keywords
We have all read lots of articles on how to gather keywords, how to compile a huge keyword list, how to make these keywords relevant to our web site. But exactly what do we do with all these keywords once we have them?
Knowing where and how you can use your keywords will greatly improve the efficiency of your search engine optimization. -More-
• Is Spyware Slowing Your Computer Down to a Crawl ?
Everyday more and more computers are becoming infected with Spyware and Adware (advertising tracking). No matter where you go on the web, someone is trying to sneak something on your computer. From honest web sites placing simple logon cookies, to paid advertising tracking your movements on the web, to malicious software that is designed to record your keystrokes and discover your passwords, Spyware and Adware have together become the web's number one problem. -More-
• Using external coding to improve search engine placement
If you answered yes to any of these questions your site may be driving away search engine spiders and losing search engine position ranking. -More-
Sample external CSS file (zipped)
Sample html page using these external files
(opens in a new window)
• 3 Principles of Image Optimization
Are you losing visitors to your web site due to slow page load times? Is your site being penalized because the images on your site are too large? Are you able to capture your visitor's attention in the first 10-15 seconds that they are on your site?
All of these problems can be caused by an improperly optimized web page. In other words, the page loads too slowly and your visitor leaves before you have had a chance to hook them. -More-
• 3 Principles of HTML code Optimization
Just like spring cleaning a house, the html code of your web pages should get periodic cleaning as well. Over time, as changes and updates are made to a web page, the code can become littered with unnecessary clutter, slowing down page load times and hurting the efficiency of your web page. Cluttered html can also seriously impact your search engine ranking. -More-